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Un-Marketing
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| Dec 31, 2007 6:33 am |
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re: Internet marketing and the phone |
Heidi Caswell
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If your marketing plan includes building relationships with others, I'd say both. In my business one thing I use is a lead capture page, which uses automatic email replies. I get a much better rate of return when I call in person, even a personalized email to go along with the generated one helps.
I may find a website that is interesting, service or product I see myself using down the road. I bookmark it. Forget about it and go on. Later, where did I stash . . .
Yet those who I've talked via phone, met in person, or carried on an online conversation by web, I remember. I have no sense of loyalty to a faceless website, but a site run by real people, who I've had conversation with, even if it is an online conversation, I'd feel disloyal using or referring someone else.
Heidi Caswell
http://connectsimply.com/blog Private Reply to Heidi Caswell (new win) |
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