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Un-Marketing
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| Dec 05, 2005 9:40 pm |
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re: What Could Un-Marketing Do for a Realtor |
Jessica Sellers
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Ken,
I'm no Scott, but I do work at a Real Estate office.
Maybe I can offer some ideas. We have something we like to call our "Area of Expertise." Basically, this is a neighborhood where we live or work, about 2 square miles. We like to try to get to know this area like the back of our hand. If something goes up for sale in the area, we like to know about it.
We send letters to residents in this area once a month. The letters contain investing tips (which happens to be our specialty) and then invite them to call us if they are interested in partnering with us on investment deals. About a week after we send the letters, we follow up with a phone call or visit.
We also go "door-knocking" in the area and ask residents if they know of anyone who might be interested in selling their house. It is amazing what people will tell you if you just ask.
We try to focus on getting people to invest in real estate because if they do, that client becomes a rapidly returning customer. Each time they buy and sell a house for an investment, our Realtors get a commission.
The clients win because we teach them what to look for in a good investment deal and then they profit from their investments.
Even if a person is not interested in investing, the letters are still a good way to generate leads for listings.
By the way, we also offer these letters as a service to other REALTORs, as well as several investing classes for REALTORS, if you are interested.
Good luck in your ventures!
Jessica Sellers
Private Reply to Jessica Sellers (new win) |
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