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Un-Marketing
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| Mar 12, 2006 7:33 pm |
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re: Un-Marketing & Business Mixers |
Angelo Cerase
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What would it mean to "un-market" a business mixer? My guess is that it would mean the roughly the same thing as "un-marketing" anything else.
To the best of my knowledge, Un-marketing is a long-term plan so that customers come and seek you out, instead of you having to go out and market yourself and your business to attract clients.
How can you do that? By consistently providing above average service, always being professional, etc., etc. Essentially, clients come to know you as the "go-to-guy" for whichever product or service you provide.
As for business mixers, what do people expect from them? Referrals, new business, new contacts, etc. Once you know that, then make sure that they know that the best place to get whatever they are looking for is your mixer.
How to do that? Well, I'm sure you have some ideas, but my guess is that the more new people show up, the more new contacts people can make. Once more and more people show up, AND are successful in what they are looking for, AND keep coming back, they will most likely tell others. Those others will come, hopefully become successful, keep coming back, and tell other people.
As you can see, this is a long-term plan. What to do in the short term? Do stuff to ensure that people get what they want out of the mixers. Ask people what their main reason for being there is, and help them achieve it.
AngeloPrivate Reply to Angelo Cerase (new win) |
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