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Un-Marketing
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| Jun 27, 2006 2:47 pm |
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re: I Need Tips on Tele-Seminars URGENT! |
Scott Stratten
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Hi Nancy!
Always happy to help a fellow Torontonian!
Do you offer Tele-Seminars?
Yes, have for years. Nothing beats doing a seminar in your housecoat! (You could also do this at a live venue, but people look at you really funny)
What's your experience?
Great way to reach people and create a recorded product!
When's the best time to schedule the teleseminars?
Really depends on the audience. General public has usually leaned towards the evening ones, where a business audience goes for the during the day side. Also keeping time zone in mind I usually hit 2pm EST, so everyone is around, coast-to-coast (in North America).
What length should they be?
I aim for an hour max.... people just don't want to be on the phone for an extended marathon.
Do you allow time for Q & A?
I usually get the conference line for 90 minutes, schedule the conference for 60 minutes, and leave an open end for any questions.
How much do you charge?
Anywhere from free to $30. There are two schools of thought. Most of the time, teleseminars are used to educate our market, but also to generate new customers. If the session is a lead-in, then free can work. But if THE product is the seminar (no back end) then charging up to $30 can work. But you have to watch, if you make it free, don't make it an infomercial. The best seminar I've done ( http://www.un-marketing.com/viral.html ) I've never charged for, has people raving cause of the great content, and has made us six figures in new client revenue. Always give great content before trying to "get".
What's the best conference system to use?
I've used most of the systems out there, the best has been http://www.freeconference.com and it's free! :-)
How much does it cost to record them?
You can use your own computer to do it, but have to buy an adapter through your computer. Or use a service like http://www.recordedmoments.com/teleseminar.html I haven't used these guys before, but colleagues of mine have.
Do you have tips for me?
If you do a free one, be prepared for a lot of no-shows. The best set-up to do for paid ones is to offer access and a downloadable recorded version after the session, so if they miss the call, you don't get a refund request. Always mute the line when you're doing the main session, and open it up to others during the Q&A.
Hope this helps.
Scott
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