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Un-Marketing
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| Jun 28, 2006 10:14 am |
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re: re: re: I Need Tips on How to Drive Traffic to my Teleseminars! |
Susan Meyer
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I've been leading teleclasses for over 2 years, including weekly teleclasses as a community coach at Coachville. In addition to all the excellent advice given, I'd like to add:
Overprepare. You'll generally have 40-45 real minutes in a 55 minute class, what with a minute or so grace period, intros, reminding people that you're taping, probably a request to mute unless you're muting the line, and a few minutes for follow-up, feedback and questions at the end. Have enough back-up material for 90 minutes, if possible, including alternate discussion questions if this is an interactive call.
Don't skimp on content in your free classes. People need to walk away impressed with your generosity and expertise. Don't sell your audience; wow them. My general rule is one new piece of information or thought-provoking twist on something they may already know for every 10 minutes of class time.
Always do what you promise. There's nothing worse than someone who promises 7 steps and delivers 2. Overview your content, then circle back to add depth.
Use pre- and post-class emails to provide additional material and help participants know you as an outstanding resource. For example, I send a workshop design worksheet before class and 10 tips afterwards when I teach my one-hour workshop design class.
Include a specific action that will lead to sales. Beth Lyons does this well - you need to go to her site for the pre- and post-class notes, so she captures your email AND has at least two opportunities to upsell.
If you want more information on delivery, I second the recommendation of Alicia Smith. If you need to learn design, check out www.life-workcoach.com/cdebooks.php. Private Reply to Susan Meyer (new win) |
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