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Un-Marketing
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| Jul 16, 2006 11:44 pm |
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FOLLOW UP |
Paul Strauss
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Most realtors I know could do with better more effective marketing coupled with a strong follow up program. In fact, I haven't met a realtor yet that couldn't double their income through returned phone calls and e-mails.
Keeping in mind of course that just because it has to be done, doesn't mean YOU have to do it.
My suggestion for more effective marketing would be to target a particular niche-- first time home buyers would be an example of a "people" niche, and condominiums would be an example of a property niche. My suggestion would be to try to pair a good people niche with a good property niche-- good being relative to what you're comfortable with and of course where there's money to be made. There's generally more money to be made doing things others are unwilling to do, though-- so I would factor that in and look for the void in the marketplace.
My suggestion for more effective follow-up would be to arrange for a virtual assistant, or even a real life personal assistant. If you can't afford one, may I suggest that may be because you don't have one. That's not double-talk. That's the truth. Most realtors are missing business simply because they do not get back to buyers and sellers. That's a lousy reason to lose a sale. Private Reply to Paul Strauss (new win) |
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