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Un-Marketing
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| Sep 14, 2006 4:18 am |
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You Don't Need Business Cards |
Paul Strauss
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Truth is that you really don't need to be a giver-outer of business cards. You need to be a collector of business cards.
If you're savvy, you can give out business cards without ever handing a single card out, or giving any of your personal information out. Why? Because people don't need your information, you need theirs. I follow a system I learned from an mlm guru (I'm not an mlmer myself) that works like a champ.
I first ask for their card, I tell them I don't have many cards left, don't worry I'll get in touch with you. If they don't have a card-- I give them one of mine and ask them to jot down their info and in either case I tell them I'll call them in a few days.
The money is in your list no matter what business you're in. Big list, big bucks. So, don't worry about self-promotion-- gather names and data.Private Reply to Paul Strauss (new win) |
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