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Un-Marketing
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| Dec 07, 2006 3:58 am |
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re: re: re: Question on Making Direct-Mail Campaigns Worth The Effort |
Kurt Schweitzer
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Lamar,
Why mail? Why not take the more traditional approach and go personally to the target businesses and ask to have your ad posted on their bulletin boards? After all, there's only 50 of them!
I mention this not only because it has presidence (as most Junior Achievement participants can tell you) but because you will also get feedback.
They might say there's a "company policy" against posting ads on their bulletin board. Or that it's for employee use only. Or that they don't HAVE a bulletin board. Or even that there's something wrong with your ad that prevents them from posting it (maybe they want something that can stand next to their cash register instead!)
It's usually hard to say no directly to someone, but it's easy to ignore a piece of "junk mail", no matter how fancy. By approaching them in person I think you'll have a higher chance of getting your ad posted.
Kurt Schweitzer
P.S. Be sure to send a Thank You note to everyone afterward, especially if they agreed to post your ad!Private Reply to Kurt Schweitzer (new win) |
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