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Un-Marketing
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| Dec 11, 2006 4:04 pm |
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re: re: Are Podcasts Money Makers? |
Leesa Barnes
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Kelly's hit it on the head - use your podcast as a lead generating tool.
Advertising doesn't work in a podcast and listeners don't want to hear them. Sponsorships are good, although I wouldn't rely solely on them, plus, you've got to have a large audience to get any company to take notice of your podcast.
Instead, use your podcast to lay the breadcrumbs and lead the listener to your website to purchase the full course meal.
I did that with my own podcast at http://www.cubicledivas.com. I held monthly teleclasses. I'd announce it to my list and people would sign up and pay the registration fee of $19.
I recorded the 60-minute teleclass and took a 5 to 10-min portion and included that in my podcast. My call to action was to encourage listeners to go to the sales page to purchase the full 60-minute version on CD. Sales were brisk.
This is just one idea of many that you can apply to your own podcast using the funnel approach.
I'd encourage you to listen to Paul Colligan's podcast on profitable podcasting strategies. You can find it here:
http://www.profitablepodcasting.com/
Great start if you're looking for ways to profit from podcasting.
Thanks,
Leesa Barnes
Podcaster, Speaker & Author
http://www.leesabarnes.comPrivate Reply to Leesa Barnes (new win) |
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