Betty,

You have been given some great ideas here - walk, talk, show and tell; blogging, SEO, article writing, etc. However, the question should be asked, "Do you have time to do all this yourself?" Probably not. It is very difficult - if not impossible - to go down two different roads at the same time. Marketing to your target market requires different skills than servicing customers.

If you have to make a choice between marketing to your target market and servicing customers, I hope you will choose servicing customers and outsource your marketing needs. That is really the most cost-effective and efficient way to proceed. This is not just my opinion because I happen to be in the outsource marketing business, but the firm stand taken by the Sirolli Institute, which promotes economic development around the world by helping small business entrepreneurs build successful businesses. There may be a Sirolli Institute enterprise facilitator in your area. If there is, I highly recommend you get together with him. These enterprise facilitators will work with you for free. His fee is actually paid by a local board of directors. Advice from a skilled third party - an enterprise facilitator - may be just what you need.

Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
Attract more customers!

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