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Marketing A Critical ServiceViews: 366
Apr 08, 2007 2:39 pm Marketing A Critical Service

Ashish Kumar 		Hi, We have been working with a customer, a mobile operator. We run their network for them, and the network is their revenue generating platform. It's different from running a payroll service.

As a marketer in this situation, what are the key messages that you would deliver to your customer? How would you differentiate yourself from others providing this service?

I know that the messages would depend on the actual experience that you have delivered. I'd like you to put yourself in the situation, and assume a satisfactory level of service has been provided so far.

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