Betty,

You might give consideration to using some Web 2.0 online resources in tandem to spread better your message. Make what you are doing a campaign - not simply a series of advertisements. A lot of times people get the idea that just placing a display ad in the local newspaper will garner results. For some strange reason, some folks think that because they paid for a nice display ad in the local newspaper the public is going to pay attention. And, if the public does not pay attention, well the solution is to simply do more of the same. Eventually, folks should pay attention. This is the same mindset that says if you go to the casino enough times you will eventually come out a winner.

Whatever the message is that you need to get out, it just makes good sense to get that message out via numerous venues. It also makes good sense to have those venues connected in some fashion and be able to track your level of success.

Here is what I did to successfully promote a business mixer. First, I created a Squidoo lens. Then, I linked a Evite invitation to the Squidoo lens. Then, I created "pass out" cards leading folks to the Squidoo lens. Then, I wrote stories about the upcoming mixer which got carried in local newspapers and online which included a web address to the Squidoo lens. All these online resources cost me zero dollars, but yielded me a nice turnout for the mixer.

Would you like to see how this works? Visit Middletown Area Business Association Online Lens and use the "Click Here" link. If you use that link you can actually play audio clips of endorsements for that mixer from around the world. All those endorsements come from Ryze members. Those endorsements were made possible by Odeo Studio, a Web 2.0 innovator.

Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
Attract more customers!

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