| |
Un-Marketing
| [This Network is not currently active and cannot accept new posts] | | Topics |
|
| |
Oct 07, 2007 10:17 am |
|
re: re: Your most profitable marketing efforts? |
Kurt Schweitzer
| |
'Tis the seasonal business season. A week ago the ads started appearing for Halloween businesses - a costume/decoration store, a couple of "scare" businesses, a "haunted hayride", etc.
All of these businesses cease on November 1.
The approach they're all taking is a media blitz - TV, radio, and print ads every day for a month.
They will all have thousands of customers, and then shut down immediately after Halloween. The hayride is the only "real" business (it's put on by a local orchard), the rest rent locations for only a couple months.
They sound a lot like Lamar's mixer - an event with no long-term impact.
Is the marketing approach used to promote events the same as you should use to develop a long-term business?
Kurt Schweitzer Urban Village Scooters
Private Reply to Kurt Schweitzer (new win) |
|
| |
|