Kurt,

Here is a thought. When you advertise in the newspaper with a display ad - especially if the newspaper not only places the ad but designs it - ask for a PDF of your ad. That way you can use the ad for FREE to advertise on free online sites. As opposed to JPEGs, the links in PDF's should be clickable.

I met with an ad sales guy for my regional newspaper this morning. We are working out a layout procedure where a group of small businesses can harness an entire page of the newspaper for an advertorial with business card-size ads to pay for it. After the ad runs, I get the PDF and share it with the other businesses participating in the ad display.

Have you considered doing any co-op advertising? How did you work that placemat advertising - since you are not the person that owns the restaurant? Did you simply create a placemat and offer it for restaurants to use?

Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
Attract more customers!

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