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How do I NOT be a 'Time Waster?' (AKA: Giving my emails a chance to survive)Views: 328
Nov 27, 2007 11:36 pm re: How do I NOT be a 'Time Waster?' (AKA: Giving my emails a chance to survive)

Joni Garcia 		Dave,

I am a member of your target audience. I went to your website and it took me quite a while to figure out what it was that you did exactly and what it is that you offer that would be of value to me. Even now, I'm still not quite sure.

My suggestion would be to revamp your website to make it (a) more professional and (b) be very, very clear (and much sooner in the presentation) about WHAT'S IN IT FOR ME and why your offering is better than other options.

Many times we marketers need to persuade others on our team to buy-in to a new venue/concept. I'd also keep that in mind: help us make the case.


Private Reply to Joni Garcia (new win)





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