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| Stuff I learned in a marketing seminar this weekend | Views: 868 |
| Aug 30, 2005 4:11 am | | Stuff I learned in a marketing seminar this weekend | # |
Denise Michaels | | Hello Fellow Un-Marketers:
This past weekend I attended the "Internet Buzz Marketing" seminar in San Diego. Good and bad things about it. I didn't completely get what I went there to get - however going with the universal belief that everything is in divine order I DID get a lot of great stuff.
Internet Marketing Speakers included:
Stephen Pierce
Marlon Sanders
... and others
My favorite speaker was a guy named Randall Blaum who is positively a master of PR and getting your buzz on. He has promoted Madonna and a who's-who list of "A-List" Hollywood celebrities. He's also a very nice guy (I met him a couple months ago) and I just plain like him as a person, too.
But I'll tell you about something that I did get out of the seminar that I thought was very positive - be outrageous and be controversial. Don't be afraid to be "out there" and grab attention.
Heard it over and over from different speakers in different ways - don't be afraid to create a stir and get people talking about your business and what you do. If you try really hard to be polite and perfectly nice and don't ruffle any feathers - no one will notice you and your business.
One suggestion out of many: if you have a point of view on a topic - start a blog that looks like it's written by someone else. In this blog the articles have a view point 180 degrees different from yours. Have posts that say you are full of beans and provide a link to your site.
Get seen anywhere and everywhere. One of the examples was www.GoldenPalace.com
Debunk a commonly held belief about something.
Take a survey and make prediction on the future of your industry based on your survey.
Lots, lots more - this is just a snippet.
All the best,
Denise Michaels
Author, "Testosterone-Free Marketing"
Private Reply to Denise Michaels |
| Aug 30, 2005 9:06 pm | | re: Stuff I learned in a marketing seminar this weekend | # |
Wendy McClelland | | Denise - thanks for sharing your review of the seminar. I too believe that there's always something to learn - even if it's not what we "came to get!"
The idea of promoting yourself outrageously is SO important - stand out - be different and create a persona that is ONLY YOURS! It's the best way to make a name for yourself.
I'm just finishing a book, based on a workshop I've also created - called "First You Get Famous - Then You Get Rich!" and it's all about how to build your own brand - with lots of great examples of how others have done! I'll keep the list posted on when it's done.
Wendy McClelland
http://www.thinkwithoutboundaries.com
"I motivate people to think without boundaries!" Private Reply to Wendy McClelland |
| Aug 30, 2005 9:47 pm | | re: re: Stuff I learned in a marketing seminar this weekend | # |
John Snyder | | Hi All,
I would just like to add my two cents in all this, but not to promote my Seminar. It is a matter of record that Seminars are and have always been known as events where great knowledge is imparted. These are centers of learning and information, and most of them are success oriented. If you have the opportunity to attend a few or at least one, by all means, do it. You won't be sorry.
John Snyder
Prof WordsearchPrivate Reply to John Snyder |
| Aug 31, 2005 12:13 am | | re: re: re: Stuff I learned in a marketing seminar this weekend | # |
Karl Schilling | | The major problem with seminars is they have become the codeword for advertising and marketing. True seminars are meant to provide information and to create knowledge for the participant. If you want to charge do it up front, don't hide a sales presentation in the format of a seminar. If it is going to be complimentary make it informative, not an info-mercial for a sale at the end of the seminar. There is too much abuse in this form of marketing and the consumer public is becoming aware and sensitive to it. Giving away steak dinners for a commercial will not work anymore, let's use a little more creativity and actually provide value to the people you want to promote. Thanks Karl Schilling http://www.karlschilling.net Private Reply to Karl Schilling |
| Aug 31, 2005 2:40 am | | re: re: re: re: Stuff I learned in a marketing seminar this weekend | # |
Denise Michaels | | Hi Karl:
Nobody wants to go to a seminar and it turns out to be a "pitch-fest." But here's the thing: The cost of marketing to get attendees TO a seminar (this is a figure well known by people in the industry( is 53% of registration revenues. This does not include the meeting room, food, staff, expenses to fly in speakers, feed them and pay for them.
So very often by the time the day of the seminar arrives - by the time all the expenses have been paid - it's a break-even proposition. They almost HAVE TO sell something or they don't make any money for all their efforts.
Typically when a speaker sells a products at the back of the room the revenues are split 50/50 with the promoter of the event.
All the best,
Denise Michaels
Author "Testosterone-Free Marketing"
Private Reply to Denise Michaels |
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