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| | The Un-Marketing Network is not currently active and cannot accept new posts | | charging for email classes | Views: 649 | | Nov 15, 2005 4:53 am | | charging for email classes | # | 
Nicole Bandes | | I have some fantastic material that I will be converting to a format that I can offer online (currently formatted for in person classes). I was wondering what others felt was the value of charging for classes if there is something extra like free consulting emails included or something similar versus just offering the classes free as an added extra from my website.
I would rather do web conferences but, after running a survey through www.surveymonkey.com, I found most of my site users would not prefer this method of information transfer.
Nicole Bandes,
Natural Health CoachPrivate Reply to Nicole Bandes | | Nov 20, 2005 1:21 am | | Nicole: charging for email classes | # | 
Biana Babinsky | | Nicole,
Yes, I have seen colleagues offering for-fee e-mail classes, with one-on-one or group coaching also included in the package.
Another way to offer your information to clients is a teleclass, which is a great way to present your information. I have taught many teleclasses, as I find that my clients prefer teleclasses to web conferences, but it could be different for your clients.
Yes another way to offer your information is by creating an e-book out of it, and selling it online.
I find that different people prefer different ways of learning (audio, teleclasses, in person events, e-books, etc), so I offer my products in different formats.
Biana Babinsky
Learn How To Market Your Products Online
http://avocadoconsulting.com/free_newsletter.htmlPrivate Reply to Biana Babinsky | | Nov 20, 2005 7:52 am | | re: Nicole: charging for email classes | # | 
Andrew Barnes | | I have been noticing lately that 'audio' is the new buzz word. It seems everyone is looking for more from their involvement with a website.
It is apparently the case that only 20% of what we read is retained, whereas if we read & hear, 50% is committed to memory, so it would really benefit people taking your course, whilst singling you out as someone who offers a little bit extra.
If you are just recording yourself, it is actually very straight forward and inexpensive to get audio onto your website.
You can pick up a free copy of 'Audacity' at my site BritishWebMarketing with which you can record yourself with two clicks of the mouse.
If you are a 'non-techie', you will also find 'Easy Audio Pro', a nifty little utility that automatically creates the required code for you to just copy/paste into your website. It is available for just £5 ($8.94 - at todays exchange rate).
As a special thank-you to the subscribers of my newsletter, I am, for this week only, offering 'Easy Audio Pro' for free by way of a thank-you, so do join us by subscribing below.
Autograph Your Work With Excellence.
AndyE Barnes
Launch Issue. Read On-line Now.
Working Together - We Win.Newsletter. Private Reply to Andrew Barnes | | Nov 21, 2005 6:07 pm | | re: charging for email classes | # | 
Mitchell Allen | | Hi Nicole,
I would think long and hard about using e-mail for paid content. As a newsletter writer, I have been dismayed at how easily I sprinkle "spam" target words (checked against the SpamAssassin meter). However, even without your having to worry about e-mails being unceremoniously trashed by over-protective ISPs, you have to consider the deliverabilty rates for e-mail versus some of the other solutions, such as RSS feeds or streaming audio. Audio formats have two major disadvantages (I speak from personal experience on both counts): dial-up users can't handle it and hearing-impaired users won't bother to try.
Reading your letter more carefully, I see that you don't necessarily intend to offer that fantastic information via e-mail, just the free consultations. Depending on the number of paying clientele (or the ratio of your consultants to the number of eligible clients), you could be quite busy. But since you're not asking about that ... :)
Did your survey reveal the most preferred medium of transfer?
If not, I would vote for the web site, unless you need interactivity.
MitchPrivate Reply to Mitchell Allen | | |
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